It is important to check the cost of the final product again and again, at each step on the path of innovation. In practice a better result and lower costs can very well go together. There are some golden rules that allow many companies to save money while they are on the innovation path.

• Are you the decision maker, or not?
• Apply only the most efficient technology!

• Within a project for the development of a new car concept the constructor had budgeted more than €50 million for testing. By looking at innovation differently the total project of designing, developing, building and testing was completed for less than 10% of the original testing budget.
• For a product sold in 58 countries, an international consumer company estimated the development budget at €12 million. By looking at innovation differently the total development costs where in the end only €800.000 (eight hundred thousand euro).