Your business model is determinant!
At Joint Innovation we think your business model should be determinant and not technology!
| Markets change quickly and unexpectedly. Therefore your new product has to be developed in a way that allows a change and/or extension of your business model. Moreover the life cycle of many products and technologies is becoming shorter and shorter. When considering technology as a resource in stead of a goal, you avoid that a change in the market means the depreciation of your investment. |
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